Many businesses face the challenge of effectively communicating their value proposition online. In this case, the goal was to create a compelling visual language through illustration and explainer animation to enhance search engine results, drive social media engagement, and educate the target audience for 20 Mule Team Borax.

Those 3 Reps (TTR) sought to elevate their brand presence within a competitive market by developing a dynamic promotional video for use at industry events and on their digital platforms. Freshly Cooked understood that a single logo could be the starting point for a richer brand experience. We partnered with TTR to move beyond off-the-shelf solutions, crafting a fully custom animation and graphics package that brought their vision to life.

How do you tackle the challenge of conveying the value of dynamic offerings through static marketing? While a simple solution like a website link via QR code is readily available, we aimed higher for our self-promotional marketing. We thought creatively to capture the essence of "motion" within a static format, better representing the dynamic nature of our services with an augmented reality postcard.